About Us

About First4Fruit

First4fruit Ltd has been established as a wholesaler since 1990 after 25 years in retailing. Since then we have steadily expanded our areas of delivery and our range of produce. The company is a fourth-generation business, having withstood the test of time by maintaining the highest quality standards.

First4fruit Ltd has created a benchmark in the supply of fresh produce. Our business has developed over many years through careful and steady growth, constantly adapting to meet the requirements of our diverse range of clients. We have been able to offer our customers the competitive edge by taking a fresh approach, aiming to never let you down.

Imports take place daily as do collections and deliveries from local growers, ensuring that the produce is as fresh as it could possibly be at the most competitive prices.


We are confident that we can source any item of fresh produce and embrace innovative new products, providing a seamless link between growers, producers and the catering profession.
Collectively, the produce buyers at First4fruit have many years’ experience and use their knowledge and expertise to ensure consistency in quality of produce, available both locally and internationally.

Our premises comprise purpose-built units containing cold storage facilities, air conditioned order preparation/picking areas, ambient storage and covered loading bay. Daily deliveries are made via our modern fleet all fitted with trackers, ensuring accurate delivery times.